Hamza Khan is a partner at McKinsey & Company. As governments gradually remove pandemic-induced restrictions, there’s a sense that we might be on the verge of returning to “normal.” That is unlikely.

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Even within AI systems, human direction continues to shape the outcome. People define the model’s parameters, select the data ...

The Omani market now stands at an important point where adopting this science can lead to smarter and more realistic ...

SMU Office of Research – Content streaming services such as Netflix and Apple TV often make suggestions of shows to watch. This feature is understood by the general public to work on the logic of “you ...

The Autonomous Consumer: AI agents make decisions independently, with minimal human intervention. Most consumers today ...

When you click on an ad, whether it is on a brand’s website or its social media feed, you are not just interacting with the ...

Coca-Cola, Philadelphia and Nutella rank highest among the top 15 FMCG brands that have the highest traction score in Western Europe The higher the score, the more effectively a brand not only reaches ...