Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Picture this: It’s late 2022, and tech layoffs are ...

You know content matters. Every advisor, investor, and growth thread tells you it compounds over time. But when you are a B2B founder with limited runway, a tiny team, and customers to close, content ...

The company is focusing on giving target audiences "not too little, but also not too much" content throughout the year, CFO Naveen Chopra said. By Alex Weprin Senior Editor Paramount Global is ...

Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and other enterprises. A knowledge graph is a collection of ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

For marketers at companies that handle products, managing product content across multiple channels is increasingly complex. Ensuring that images, videos, product descriptions, and data align ...

Content isn’t dead, but the game has changed. With a new strategy, it can still be one of the most reliable ways to grow your business. Learn how to use the “onion strategy” How to prevent wasted ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

Putting together an effective content strategy calls for a tailored approach, executed by marketers who know what levers to pull and how to frame a story. Ask a million B2B tech marketers how to put ...

How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritizing it. Overwhelmingly, brands and marketers with a ...

As we kick off 2024, it’s time to rethink our SEO strategy. Rather than a complete overhaul, evaluating what’s working and what needs refinement will help you realign priorities. This article outlines ...