In my almost twenty years of online marketing, I’ve rarely seen a report showing the average worldwide visitor traffic most sites receive on a monthly basis. Truth be told, around 95% of all websites ...

I recently had a discussion on the age-old topic of rankings vs. conversions. While the gentleman I was conversing with agreed that SEO is more than just an exercise in getting rankings—business ...

Conversion rate is the average number of conversions per user, calculated by dividing the total number of conversions by the total number of users. It goes by two acronyms: CVR (the paid search ...

Improving your website conversion rate is something everyone should be constantly working on. Obviously, lots of people in our industry bang on about the importance of A/B split testing and ...

In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

A massive shift to online interactions across all industries has taken place globally. That, in turn, has affected user behavior and activity, so businesses have had to change their strategy to ...

If you want to increase sales of your product online, consider using tried and true tactics from brick and mortar retail stores. When you walk into any store, the entire layout is designed to help you ...

When it comes to your conversion rate, ignorance isn’t bliss — it’s often business suicide. Whether you’re selling a product, generating leads or getting people to sign up for a newsletter, conversion ...