Moviegoers have seen their fair share of collectible popcorn buckets over the years—but none quite like this. A new ...

"It started with us in a big way with our own movie, 'Taylor Swift: The Eras Tour,' that we released in October of 2023 and we sold just an incredible number of popcorn buckets," said AMC CEO Adam ...

Theater chains like Cinemark, Marcus, Regal and B&B Theatres have also embraced popcorn buckets, using these specialty items to drive concession purchases.

As recently as three years ago, AMC Entertainment didn't sell any merchandise. Last year it hawked novelty popcorn buckets, drink sippers and T-shirts to the tune of about $65 million in revenue.

Specialty items like the "Dune: Part Two" popcorn bucket drive concession purchases and create a sense of urgency to see big movies on opening weekend.