Google Ads has become more complicated over the last few years and competition has only increased. To create an effective Google Ads campaign for a small business it needs to deliver a high conversion ...

Using ChatGPT can transform how PPC marketers design their Google Ads campaigns through enhanced strategy development, time and cost savings, customized ad creation, and improved efficiency. This ...

A unique new tool – chat – will let you create Google Ads campaigns. Using Google AI, a new interface will help users set up campaigns directly within the online editor in a conversational format, ...

Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, images, and video. Every day, marketing teams face a crucial decision: Should ...

Generative AI is actively changing the way things are done, including online advertising. A growing number of businesses are turning to generative AI to support their commercial and marketing goals.

New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance.

Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting. Google has introduced new features to help digital ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of ...