Although we all say don’t judge a book by its cover, the truth is we all judge a book by its cover. This is obvious because it is the first potential thing about the book that readers interact ...

Why it matters: Alcaino knows from experience that first impressions really can make a difference in getting more people to buy and read books. She's backed up by studies saying as much.

It’s common knowledge that you shouldn’t judge a book by its cover, but… By working on the visual side of books, graphic designers, illustrators and typographers help create the perfect reading ...