Jodi Amendola is CEO of Amendola, an award-winning healthcare, health IT and life sciences PR and marketing agency based in Scottsdale, AZ. As a conscientious and dedicated professional, you likely ...

More than 4.5 billion people will be using email by 2025, Statista shows. Aside from being the prevalent work and business communication channel, email also offers lucrative marketing potential. So, ...

Email marketing can feel like a daunting task—crafting the perfect message, reaching the right audience, and keeping up with ever-changing tools and strategies. If you’ve ever felt overwhelmed by the ...

If you’ve ever done an email newsletter with a large reach, you’ve probably noticed that not all emails reach the audience and, for some reason end up in spam. All the time, effort, and money put into ...

Almost everything you do online asks for your email. If you have been using the same one for a while, chances are hundreds or even thousands of services have it. They send promotional messages, social ...

Newsletters have been used to get organizations’ messages out into the world for centuries. While newsletters’ popularity may have waned since those early days, their power to reach and motivate ...

This is an intervention: We need to have a heart-to-heart about your email newsletter. The rumblings you're hearing are true: Email newsletters have made a massive comeback, especially in these ...

When used together strategically, email and text message marketing create multiple touchpoints that guide your audience through their journey and respect their communication preferences. This ...