In recent years, we have witnessed the rise of creative collaborations between brands from various industries resulting in unique and innovative products. This is where two or more brands collaborate ...
Successful developers Supercell and GungHo Online Entertainment launched a cross-promotion this week where Clash of Clans characters and a special dungeon appears in Puzzle & Dragons, their respective ...
Johannes Heinze is Managing Director for EMEA at AppLovin. For a lot of indie devs out there with limited acquisition budgets, cross-promotion is a great tool for getting organic downloads. It only ...
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