From the Betty Crocker Kitchen: Add some charm to your cupcakes! It's super easy when you use Betty Crocker cake and frosting and a sprinkle of colorful cereal. Heat oven to 350°F (325°F for dark or ...

Come to find out about it, there’s a classic, time-honored frosting called white mountain, and it may well be what Katie Carpenter of Everett was hoping for when she asked if readers could reconnect ...

OK, we admit it. When a cookbook press release begins, as The Big Book Of Cupcakes does, with “Get ready for adorably decorated,” we run. And then we notice that the author is not yet another cupcake ...

The first-ever color reveal cupcake and cookie dough pop mixes from Betty Crocker turn green for Elphaba or pink for Glinda, making a magical treat that’s sure to be popular MINNEAPOLIS--(BUSINESS ...

At 90, Betty Crocker is a hip gal, with a bacon martini in one hand, a caramelized pot roast in the slow cooker, tofu on the menu, Sriracha pickles in the refrigerator, vegan chocolate cupcakes for ...

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Cookies, cupcakes and frosting...oh my! Betty Crocker and The Hershey Company have launched a new line of three cookie mixes, three cupcake mixes and six frostings made with Hershey's, Reese's and ...