Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a guide to 10 Google Analytics custom events, how to use them, ...

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom ...

Custom Alerts can be found under the Admin area of any profile in your Google Analytics account. To get started, click Custom Alerts from the Assets area, then click the Create new alert button.

Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to configure the tool to analyze data accurately and efficiently. It also lets you ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each of ...

Google Analytics is removing four attribution models in October 2023. A new "calculated metrics" feature will allow custom combinations of metrics. Users should audit reports and test new models now ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more.

Most entrepreneurs don't need to be convinced that gathering and analyzing web data is important. If only it weren't so dang hard. Sure, it's simple to log in to Google Analytics and see basic ...

Keen IO announced today that it’s open-sourcing one of its key features. The company allows customers to create their own analytics tools without having to develop the infrastructure from scratch. As ...

In the healthcare landscape, data is the new currency. It empowers medical professionals, administrators and policymakers, providing them with a wealth of information, from patient records and ...