Digital innovation in 2025 delivers quick ROI through focused 4–6 week pilots. Assign a single owner and KPI, instrument data analytics from day one, and scale what works. Prioritize customer ...

Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more.

Improving customer experiences (85%) to improve customer retention and loyalty (58%) is where real-time customer analytics are delivering the greatest business value today.

From a cost perspective the far-reaching benefits of predictive analytics for customer retention are undeniable.

Brands today have huge amounts of data on their customers. When it comes to customer experience, data analytics can be broken down into three key areas: descriptive analytics, prescriptive ...

In a world where data is king, the convergence of business intelligence and customer analytics has emerged as a defining influence on contemporary marketing strategies. Companies are now relying ...

Quantzig has announced the completion of its latest social media analytics engagement for a leading telecom company based out of Europe.

Salesforce explains why Google's Go programming language is a better fit than Python and C for Einstein Analytics.