Taking a look at how marketers can unlock the power of data analysis using traditional tabular software and data languages. Marketers would like to unlock the power of data — but with so many ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

A practical strategy guide for building profitable customer relationships using the latest AI science and tech.

1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's rapidly evolving financial landscape, the ability to harness data for actionable ...

The fast changing digital economy also sees business increasingly discover that it is not enough to sell products in order to become successful, it is necessary to establish relationships. Each […] ...

Rohit Amarnath is CTO of Vertica, a unified analytics platform that enables predictive business insights based on a scalable architecture. Data is the new oil. It is one of the most valuable assets in ...

Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...

Company recognized for equipping utilities with personalized customer consumption insights that empower smarter, more holistic energy control LOS ALTOS, Calif.--(BUSINESS WIRE)--Bidgely has been ...