CRMs were once viewed as the all-powerful tool for marketing and sales, but the lack of a common data model means they're no longer enough. In a crowded, 6,000 vendor martech landscape, understanding ...

Editor's Note: This article was updated on July 12, 2024 to include new data and information. Customer relationship management (CRM) platforms have been around since the '90s. Back then they were ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Customer relationship management (CRM) is a technology-driven approach to managing a company's interactions with its potential customers. A CRM system generally helps businesses organize customer data ...

Zurich Insurance Group has over 55 million customers around the world. The insurer built an AI tool into its agents' workflow to increase customer loyalty. This article is part of "Build IT: ...

Every second of every day, companies are inundated by massive volumes of data from diverse sources: sensor data, clickstream data, location data, social data, video data, and so forth. But the pace at ...

The customer development group at a large, publicly held high-tech company needed a central repository of data to help identify satisfied customers willing to be references when sales associates ...

SINGAPORE--Sun Microsystems has signed up the first customer for its data warehousing appliance that integrates Greenplum's massively parallel processing database. In an interview with ZDNet Asia, ...

Part 4 of CRN’s Big Data 100 includes a look at the vendors solution providers should know in the big data database system space. The total volume of data created or replicated globally reached 64.2 ...