Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. I see the customer engagement landscape undergoing a ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Retail loyalty programs are quickly separating into the haves and the have-nots. Among the signs of multichannel loyalty management is the spread of data in operationalizing member acquisition.

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

The 2026 Asia Pacific Loyalty Awards recently recognised the most innovative and effective loyalty programs across Asia ...

When it comes to modern marketing, I have found that having a distinctive face and voice for your brand is a must. On one hand, this could very well be the CEO or any other high-level executive. On a ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

The 2026 Asia Pacific Loyalty Awards, hosted by the Australian Loyalty Association, recently recognised the most innovative ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Banks and loyalty teams are no longer evaluating tours and activities APIs just to “add things to do.” The real goal is ...

Airlines, banks, and internet providers are taking advantage of people's unwillingness to switch and charging longtime ...