SAN FRANCISCO, Sept. 25, 2025 /PRNewswire/ -- ixlayer, a cloud-based healthtech platform, today announced the results of a new survey of pharma leaders conducted in partnership with the Digital Health ...
As the direct-to-patient (DTP) model gains traction across the pharmaceutical landscape, companies are grappling with one ...
“Disconnected and fragmented” healthcare experiences -- such as prior authorization requirements and product accessibility issues -- are reducing the effectiveness of consumer ad spend, according to ...
TrumpRx lowers drug prices but doesn't address diagnosis and care access barriers, limiting its impact on patient outcomes. Pharma must develop DTP programs integrating education, testing, and ...
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