Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Today, most business leaders would like to see data used ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...

Tesco is the UK’s largest food retailer and has long been a pioneer when it comes to technology and data. It was one of the first supermarket chains to begin tracking customer activity through its ...

Predictive analytics is a category of advanced data analytics aimed at making predictions about future outcomes based on historical data and analytics techniques such as statistical modeling, data ...

Maddy Matura took an early interest in biology at Denison University in Ohio and over time discovered she had an affinity for a specific scientific approach to understanding human life: digging deep ...

A chief analytics officer leads an organization's data analytics strategy, driving data-related business changes in an effort to transform your company into a more analytics-driven one. The chief ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Overview: Healthcare data analysts turn patient and hospital data into useful insights.Strong demand exists as hospitals rely more on digital records.Skills in ...

As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

As vehicles become increasingly connected and autonomous, the collection and utilization of in-car data have surged, raising ...