Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Today, most business leaders would like to see data used ...

Overview: Healthcare data analysts turn patient and hospital data into useful insights.Strong demand exists as hospitals rely more on digital records.Skills in ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...

Maddy Matura took an early interest in biology at Denison University in Ohio and over time discovered she had an affinity for a specific scientific approach to understanding human life: digging deep ...

Tesco is the UK’s largest food retailer and has long been a pioneer when it comes to technology and data. It was one of the first supermarket chains to begin tracking customer activity through its ...

SMBs was just beginning. As a pioneer in the SaaS industry, Salesforce provided businesses with a platform that constantly monitored and recorded employee actions and tracked KPIs. The vast amount of ...

How well you understand your website traffic will ultimately determine the success of your marketing and advertising efforts. And there’s more involved in performance analysis than simply reviewing ...

Leah Zitter is a technical writer who covers high tech. She holds a Ph.D. in psychology research and a master’s in philosophy and advanced logic. For years, higher education institutions across the ...

As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...