Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

How to Control Data Conversions in Excel for Windows and Mac Your email has been sent After years of struggling with Microsoft Excel's internal conversion feature, users can now disable Excel's ...

The DMTA cycle depends on clear data flow, yet most labs still work across disconnected systems. Sean McGee, Director of ...

What’s the difference: Data migration vs data conversion? Your email has been sent Even though data migration and data conversion both occur during a data move, the two processes aren't the same. Find ...

Widely available and nearly unlimited compute resources, coupled with the availability of sophisticated algorithms, are opening the door to adaptive testing. But the speed at which this testing ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better decisions.

Data is critical for a variety of processes inside the fab. The challenge is getting enough consistent data from different equipment and then plugging it back into the design, manufacturing, and test ...

Facebook can offer advantages that will still likely make it a dominant advertising platform in 2026—but you have to know how ...