Google has launched a tool to connect AdWords conversion data to Salesforce so marketers can tie search campaigns to lead performance all the way through to closed deals and optimize their campaigns ...

Salesforce and Google announced Wednesday that data from Salesforce's Sales Cloud can now be imported directly into Google Analytics 360. The integration stems from a strategic partnership that the ...

Salesforce has more than 150,000 customers, making it one of the most popular and most powerful customer relationship management (CRM) platforms on the market. Organizations need a 360-degree view of ...

Salesforce, Inc. CRM is making its Data Cloud platform a key part of its growth strategy. Data Cloud platform brings together customer data from multiple sources and makes it usable across Salesforce ...