AppsFlyer today announced the launch of eight new products designed to help businesses transform complex data into clarity and growth. The announcement underscores AppsFlyer’s evolution from mobile ...

Albertsons Media Collective and NBCUniversal (NBCU) aim to meet this challenge with CTV closed-loop measurement that securely ...

Albertsons Media Collective and NBCUniversal are working to provide closed-loop measurement that bridges connected TV ads and ...

Healthcare organizations are using digital patient questionnaires to gather real-time data from patients, allowing clinicians to adjust care management when and where needed. Healthcare organizations ...

Our research shows that organizations adopting unified tracking and measurement systems are transforming how marketing and finance collaborate. By integrating data across platforms, channels, and ...

Every conversation about addressability eventually lands on the same word: fragmentation. But the real symptom of that ...

A funny thing happened on the advertising industry’s way to a Big Data solution for measuring media currencies. It just got a lot smaller. How much smaller isn’t entirely clear, but even the biggest ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

From measurement to momentum report shows how credible, real-world data is reshaping what governments and companies can do ...

The IAB and MRC’s new attention guidelines help marketers measure the emotions that drive memory and impact. The post How the ...