What are the differences between gathering and analyzing quantitative and qualitative information? Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative ...

Which is more important – understanding what happened to your business last week or understanding what's happening right now? Well, both can provide useful insights that you might be able to use to ...

Data that’s captured isn’t always stored, and storage alone doesn’t get the job done. Many transportation agencies are sitting on troves of data they’re not sure how to interpret. Even when vendors ...

Many of the conversations taking place around the Internet of Things (IoT) are incomplete without a mention of big data. Connected devices, sensors, and algorithms all operate in ways that involve ...

Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

The Internet is both an enormous collection of available information and a powerful resource for collecting new data. You can use a variety of tools for gathering online data from across the Web, from ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...