Storytelling is the watchword in content marketing. To communicate with humans on an emotional level, you should tell stories using the same techniques that we all grew up with. Data storytelling is ...

Many businesses have set being strategically data-driven and getting to grips with their data as key organisational goals.

However, in our collective infatuation with data (and obtaining more of it), what’s often overlooked is the role that storytelling plays in extracting real value from data. The reality is that data by ...

The authors' prior article “Mastering Accounting Communication with Storytelling and Data Visualization” (May/June 2025) ...

Data is everywhere today. From the apps we use to browse social media to the online shopping purchases we make, our digital footsteps create massive amounts of data. Companies large and small ...

There is a data revolution happening across the globe. From academics to politics, and everywhere in between, the world’s stories are being told through their datapoints. And, while using ...

Stories are the common currency of humanity. Humans have used storytelling for thousands of years to share our history, to pass on and preserve information and to communicate important messages. When ...

Numbers have always been crucial for measuring success. From revenue figures to profit margins and customer acquisition expenses, these numbers guide critical decisions. Yet, today, the challenge ...

The growth of data in journalism, storytelling and civics has ignited a rise in the number of university courses, workshops and hackathons that aim to teach students, professionals or community ...

Remember the last time you were stuck in a business presentation with endless bullets, heavy data, and text-filled slides? Last week? Yesterday? Right now? Business meetings are notoriously boring, ...