Opinions expressed by Entrepreneur contributors are their own. Over the past year, we’ve realized the world is not as it used to be anymore. We’ve learned that it is nearly impossible to prepare a ...

To learn more about our editorial approach, explore The Direct Message methodology. In the early 2020s, we witnessed a surge of excitement about data-driven marketing. The promise was straightforward: ...

Recognizing the significant benefits in strategic decision-making, improved customer insights, enhanced operational efficiencies and increased competitive advantage, companies are increasingly ...

Experts at McKinsey Global Institute have said that modern data-driven organizations are 23 times more likely to attract new customers than those who are getting by without doing so. How can you turn ...

Over the past decade, firms have taken the plunge to become data driven. They have amassed data, invested in technologies, and paid handsomely for analytical talent. Yet for many, a strong, ...