PHILADELPHIA -- Kelly Cook got married in a $19 dress from a Macy’s clearance rack. She and her husband, Damon, had $100 in ...

“It turned the worst thing into the best," Detellis said of the surprise ...

How significant is David's Bridal's wholesale opportunity?

When David’s Bridal added easier-to-access incentives to its Diamond Loyalty rewards program in October, it was responding to a growing customer demand from its business. Discounts were the top ...

Vera Wang, a designer synonymous with wedding dresses, and David’s Bridal have expanded their relationship, with the vertically integrated retailer taking the full reins of both production and retail ...

While the original dress has not been recovered, the bride-to-be says the support she’s received since is the next best thing ...