The ask price is the lowest offer price that sellers of a stock are willing to take for their shares. The volume of offers on the bid and ask sides of a stock’s current price can indicate which ...

Price sensitivity measures how demand changes with price variations. Highly price-sensitive products often have readily available substitutes. Consumers can save by comparing prices on elastic goods ...

Somer G. Anderson is CPA, doctor of accounting, and an accounting and finance professor who has been working in the accounting and finance industries for more than 20 years. Her expertise covers a ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Sony has ripped me off. Yes, Sony, the maker of TV sets that were once the most revered in the home electronics industry. Well, not anymore. My wife and I are now stuck with a $2,100 piece of junk, a ...

Volume-weighted average price, or VWAP, is the average price of a security throughout the trading day using both price and volume as variables. VWAP is a data point used in the technical analysis of ...

The idea that market prices reflect the latest data and information available to the public is known as price efficiency. Price efficiency refers to the idea that the price of a security or asset is ...

When prices quickly rise, so do consumer suspicions — especially amid a natural disaster or public emergency like a global pandemic. But when are price increases justifiable and when is it price ...