Roblox Corporation is partnering with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. The U.S. video game-advertising business is expected to ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

Roblox has more active users daily than Steam, at 85 million. Roblox brought in $3.6 billion in revenue in 2024, paying out $923 million to its community. Roblox partners with Google for rewarded ads, ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google's advertising solutions, as well as a direct buy option. Per the gaming ...

GameSpot may get a commission from retail offers. Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that allows ...

We urged investors in our pre-earnings article not to join the rally in Roblox Corporation (NYSE:RBLX) stock, despite its marked recovery from its May lows. We noted that RBLX rallied well into ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Early research points to the scaled opportunity for brands to connect with Gen Z consumers on Roblox via new and engaging ad formats Available today through Roblox’s self-serve Ads Manager4 and soon ...

GameSpot may get a commission from retail offers. The gigantic gaming platform Roblox has announced changes to its community standards, and the big update pertains to advertising to children. An ...