Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sorry, Not Sorry Apologies, ad industry, it looks like enforcement of the ...

Tapad and WideOrbit have partnered to develop a programmatic TV-buying platform powered by Tapad’s device graph. Focused on cross-screen marketing technologies, Tapad will use its proprietary Tapad ...

BOSTON, Jan. 31, 2018 (GLOBE NEWSWIRE) -- Brand Networks, the company recently named a “Leader” in Social Advertising Technology by independent analyst firm Forrester Research, today announced an ...

Cross-device identity matching is the way marketers map pseudonymous identifiers both intra-device as well as across multiple devices to the same consumer to improve personalization and measurement.