William E Rothschild once said, "What do you want to achieve or avoid? The answers to this question are objectives. How will you go about achieving your desired results? The answer to this, you can ...

Last week as we closed the final day of 2013, I posed the question, “How are you going to make more money in 2014?”. I ended the post with the good news that marketing is the key to your business ...

To understand the difference between a marketing plan and a corporate plan, think of a corporate plan as a sailboat and the marketing plan as its sails. Without all the components that make up a ...

A sound business plan can mean the difference between a company that prospers and one that founders. A good business plan communicates accuracy and credibility, and generates enthusiasm for your ...

“Tactics are the what. Strategy is the why. Tactics are the actions. Strategy is the planning. Tactics may achieve goals. Strategy is all about setting the right goals.” Lynn Parker, Startup ...

At the recent Theory and Practice in Marketing Conference, I discussed some research regarding the different types of CMO roles, with one type being focused on guiding firm strategy. However, there ...

I love your columns and I read them all! I just graduated with my degree in Communications and I am lucky to have already started working. I got the job offer over winter break this past January ...

“Have you tried a welcome mat? Those can 10x your subscribers!” “Did you add social media buttons before and after your content? Those can double your shares!” “Are you using embedded tweets for your ...