For a long time, the importance of customer experience for B2B clients was underestimated. Businesses believed that B2B buyers do not care about difficult-to-formalize things like the convenience of ...

Forbes contributors publish independent expert analyses and insights. I write about 21st century leadership, Agile, innovation & narrative. The practice of business strategy is unrecognizable from ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

In a VUCA world (Volatile, Uncertain, Complex, Ambiguous), far more value is created by companies like Amazon, Meta, and Alphabet that develop entirely novel business models than by entrenched ...

Digital technologies are reshaping operations, improving efficiency, quality, speed, and enabling new business models. The ability to integrate digital technologies into operational strategy is ...

Entering the realm of digital entrepreneurship presents an array of enticing opportunities for beginners interested in starting an online business. The online world teems with potential, offering a ...

ORLANDO, Fla.--(BUSINESS WIRE)--Eighty-nine percent of board directors say that digital business is now embedded in all business growth strategies, according to a new survey from Gartner, Inc. However ...

After taking two marketing classes at Chicago Booth, Sheryl Sarna is eager to apply what she’s learned to a real-world situation. She aspires to a professional career in marketing, and turned to the ...

Embarking on digital transformation holds enormous promise for your organization in the form of reduced costs, increased operational efficiencies, greater value to your customers, and future-proofing ...