Direct mail remains one of the channels with the strongest ROI for marketers, regardless of their business model, size, or location. But that doesn’t mean the business hasn’t changed — or that more ...

At its core, identity marketing is not about your brand—it’s about your consumer. It’s about understanding how your audience sees themselves and aligning your brand with their identity and aspirations ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance, ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...

Everyone knows direct mail can work, but it’s no secret that mail response has been in a slump for the last few years. Now it has risen back to the top. The most widely used marketing method for top ...

Real estate mailers aren’t dead — far from it. With so many agents focused on digital marketing, mailers can help you stand out from the crowd to attract new leads, increase brand awareness, generate ...

If you're a small business owner pouring all your marketing budget into Facebook ads and Instagram posts, you're not alone. Digital marketing has become the default choice for nearly every business.