"As direct mail spend increases, it becomes critical for marketers and operations leaders to optimize for cost, speed and quality," said Ryan Ferrier, CEO of Lob. "The teams seeing the strongest ...
Direct mail budgets are rising in 2026—but marketers are learning that logistics is the real ROI lever. Lob’s State of Direct ...
Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...
Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...
PostcardMania, a $100+ million marketing technology firm, reported continued growth in 2025 across multiple sectors, led by renewed demand for traditional direct mail and accelerating adoption of ...
That venerable medium, direct mail, is enjoying a renaissance, judging by a new study from Winterberry Group: Delivering Performance—Direct, Digital And The Dynamics Shaping The Future of Omnichannel ...
JohnsByrne Company, a leading supplier of premium packaging and high-impact direct mail, is excited to announce its latest innovation – scented print technology. With the power of scent, marketers can ...
If you’re keeping up with ecommerce essentials, you’re using triggered email. Most retailers recognize the value of it but many don’t realize how valuable the associated data is when applied to direct ...
SAN FRANCISCO, Feb. 12, 2026 /PRNewswire/ -- Lob, the direct mail automation and logistics platform that brings the power of digital to direct mail, today released its fourth annual report, State of ...
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