Here’s a rare non-political letter from me. Lately, I notice an increasing frequency of two tricks by direct mail advertisers. One is leaving the outside of the envelope essentially blank, with no ...

In an uncertain economic environment, it is common for businesses to cut their marketing budgets as they tighten their belts and focus on the tactics that drive the most return on investment.

Some marketing efforts focus on Internet sales, but spam-deleting applications are making it tougher to reach potential customers through e-mail. In the early 2000s, with the booming growth of the ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Independent sales organizations often go through multiple marketing techniques to determine which ones are less effective. The marketing efforts responsible for acquiring the least merchant accounts ...

Let’s be honest: Most mail gets opened, glanced at … and tossed. But every so often, a piece of direct mail earns a second look. Then a third. It lands on a desk. Gets pinned to a bulletin board.

That venerable medium, direct mail, is enjoying a renaissance, judging by a new study from Winterberry Group: Delivering Performance—Direct, Digital And The Dynamics Shaping The Future of Omnichannel ...

Direct mail has been having a moment (or two) in the past year or so, as major media outlets and providers rediscover its worth to brands, companies, and organizations. In an election cycle of record ...

Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

NEW YORK--(BUSINESS WIRE)--Today, Interpublic Group’s Matterkind and MAGNA revealed ROI to Sender, a new report that lists the best practices for running a direct mail campaign and explores the value ...