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Professor Carl Mela found an algorithmic way to optimize prices in real-time bids and increase publishers' revenue ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s ...

Corporate spending on advertising is set to reach a record high this Christmas as brands look to cash in on consumers’ appetite for festive storytelling. Companies are set to spend a record £10.5bn in ...

One of the major challenges is banner blindness—the tendency of users to ignore display ads altogether, especially when they are accustomed to seeing the same format repeatedly. As users become more ...

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