In the old days, many legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real ...

The Ton has long observed the struggle between SEO and CRO, two bitter competitors. Deliberately competing for dominance in the packed ballrooms of the internet, there was friction. One side was SEO, ...

A new report out today from application security firm F5 Inc. reveals that bots now generate more than half of all web content page requests, with generative artificial intelligence providers driving ...

New Fastly Threat Research Reveals AI Crawlers Make Up Almost 80% of AI Bot Traffic, Meta Leads AI Crawling As ChatGPT Dominates Real-Time Web Traffic AI bots are driving increased content scraping, ...

One thing became clear this year: AI platforms are changing where, how and how much referral traffic gets sent to publishers’ sites. The five graphs below illustrate where AI referrals stand today — ...