Digital marketing changes swiftly for retailers, almost as rapidly as consumers’ attention spans. Grabbing the attention of customers is tougher than ever, but with ever-changing and improving tools ...

NEW YORK , Sept. 13, 2023 /PRNewswire/ -- Dynamic Content Authoring for Salesforce Marketing Cloud (SFMC) and Adobe Marketo Engage can now be performed in Stensul, the collaborative email and landing ...

Two email tech firms are partnering to help brands send emails more efficiently. Stensul, an email creation platform, has formed an enhanced integration with Movable Ink, building on their existing ...

Persado, a provider of content optimization and personalization solutions for marketing, today released Dynamic Email, which manages campaign setup, content library creation, and launch. Persado ...

NEW YORK, April 20, 2021 /PRNewswire/ -- Movable Ink, the personalized content platform provider for digital marketing leaders, has announced its partnership with Xtremepush, the world's leading ...

MessageGears has added 250 channel activation endpoints to its engagement platform for use in marketing campaigns by large enterprises. The new touchpoints, including advertising networks, ecommerce, ...

“As email delivery scales, so do the complexities of monitoring, diagnosing, and deploying change,” said Anders Långsved, CEO at Halon. “Halon Engage 15 helps teams move faster, with even more ...

It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools, marketers have had to stay nimble in 2023! Nowhere is this ...

Companies seeing a high email ROI must carefully craft and maintain send lists to avoid going to spam folders. Factors affecting spam placement include too many bounces, spam complaints and poor ...