What's dynamic pricing again? It's also called "surge pricing," and it's used by Uber: If there's more demand at a time when people need more cars, the price goes up. At calmer times, the price goes ...

When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...

In the ever-evolving landscape of business strategies, dynamic pricing has emerged as a contentious yet fascinating approach. Traditionally associated with airlines, hotels and ridesharing, this ...

Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the digital economy, companies continuously seek ...

WASHINGTON, D.C. -- Approximately 25% of airfares, ancillaries and airfare bundles currently sold were dynamically created, ATPCO estimates. The figure is up from approximately 15% in October 2022.

FIFA will begin selling World Cup 2026 tickets later this month, the soccer governing body announced on Wednesday, Sept. 4, 2025. Here are the cheapest and most expensive tickets available for retail: ...

A Wendy’s Co. restaurant in New York City.. Photo: Yuki Iwamura/Bloomberg Wendy’s says that it has no plans to increase prices during the busiest times at its restaurants. The burger chain clarified ...

Editor’s Note: A version of this story appeared in CNN Business’ Nightcap newsletter. To get it in your inbox, sign up for free, here. New York CNN — Your Uber costs more at 5 pm on a Tuesday than it ...

The airline industry is headed for record revenue this year — $996 billion — as the demand for travel soars. But the margins remain razor-thin. According to the trade association IATA, total expenses ...

Toronto Metropolitan University provides funding as a founding partner of The Conversation CA. Toronto Metropolitan University provides funding as a member of The Conversation CA-FR. Wendy’s new ...

A new airline-style demand pricing model recently adopted by Disneyland Paris that rewards visitors who book early and punishes those who wait too long to buy tickets may soon be coming to Disneyland ...