Below, other findings from the Nielsen study, which also explored various advantages of combining earned, owned, and paid media to maximize the impact of ad dollars. The following are three examples ...

Paid media involves paying for advertising space to promote a brand. It differs from earned and owned media, which rely on organic reach and brand control. Popular paid media channels include ...

As tech startups increasingly rely on social media and direct-to-consumer channels to reach their audiences, the role of traditional journalism seems to be diminishing. But bypassing the media is a ...

Through debunking common misconceptions and illustrating its impact across the marketing sales funnel, this article urges C-suite members to embrace earned media as a key driver of sustainable ...

Despite YouTube's work at monetizing its growing mobile traffic with new advertising units, earned media could be the bigger opportunity if brands can get it right ...

Gray Media saw its political advertising revenue spike during Q3, but a shift in programming coupled with the impact from two ...

This slide presentation looks at how an integrated Paid-Owned-Earned media strategy can deliver results in the U.S.'s changing media environment. Using its own Advertising Effectiveness framework, ...