Earning quality media placements is the key to saving on sponsored content and advertising spend. Regardless of where spending is split between B2B PR and marketing strategies, one thing is clear: ...

Earned-first PR agencies have the opportunity to thrive in a new “Golden Age” for the sector, despite a series of structural ...

However, just because an earned media placement in one of these pubs ... So, this all leads me to the one uncomfortable question few people in PR want to ask: What good is a media placement ...

Why are you seeing this alert? The press release you’re reading on eTurboNews was pitched by a PR agency or PR professional seeking EARNED MEDIA coverage on eTurboNews and many other media.

Through debunking common misconceptions and illustrating its impact across the marketing sales funnel, this article urges C-suite members to embrace earned media ... and PR teams need to get ...

Winning a Gold at The Drum Awards for PR in the Finance category is Experian’s Support Hub by Brands2Life. Here is the ...

Success in generating earned media requires high quality content that has an element of surprise and/or strong PR-value. Emotion, storytelling, capitalising on a cultural moment or inspirational ...