Any crossword puzzler knows there’s a five-letter word for a Ford that flopped: Edsel.
Edsel's second most expensive model, the Corsair was marginally pricier than Mercury's mid-range automobile, the Montclair.
Argentina is known for its rich Malbec wines, excellence in cattle husbandry, and the tango. Target these passions at an automobile, and you end up with a finely aged design that loves to dance and ...
A unique piece of Ford history, the Model 18 Edsel Ford Speedster is a one-off custom that was built under the direction of Edsel Ford as his personal vehicle. Working closely with future Ford chief ...
Had Edsel survived longer than three model years, we’d be savoring birthday cake topped with 60 candles on September 4. That’s the day, in 1957, when Americans got their first look at the highly ...
In 1956, having trouble coming up with a good name on its own, Ford Motor Company asked its ad agency, Foote, Cone & Belding (FC&B), to come up with some possibilities for its new, very special ...
On February 4, 1922, Henry Ford, encouraged by his wife, Clara, and his son, Edsel, purchased the Lincoln Motor Company for $8 million. This acquisition marked the beginning of the creation of an ...
From the moment Edsel Ford introduced the world to the new Mercury brand in 1938, marketing the rival to GM's Pontiac and Chrysler's Dodge proved a challenge. Nearly every Mercury model had a cheaper ...