In the digital age, customer data is a precious resource. Consumers and brands both know this. It’s the key to enabling everything from the personalized experiences customers demand to the optimized ...

Collecting data allows businesses to glean essential information for improving processes, reducing costs, better serving customers and more. However, it also comes with risk: Every organization that ...

Regulatory compliance importance. Complying with regulations like GDPR and CCPA strengthens brand reputation by demonstrating responsible data handling. Transparency drives trust. Promoting ...

This article is part of a VB special issue. Read the full series here: Building the foundation for customer data quality. Data is critical to running a modern business — enterprises simply can’t ...

Today, Americans' personal information can spread all over the internet, often without their knowledge or consent. And policymakers are taking note. To date, states like Virginia, California, and ...

The federal government’s substantial expenditure of approximately $1.2 trillion on grants in 2022 has prompted the need for improved tracking and management mechanisms due to the disparate data ...

Recent efforts to improve on the openness and transparency in science have already begun paying off towards greater integrity in the way researchers do and report science. It is now common practice ...

Starting next month, Mozilla will require Firefox extension developers to disclose whether their add-ons collect or share user data with third parties. The devs will be required to disclose any new ...

Public bodies should collect distinct data on both sex and gender identity to ensure accuracy and clarity of nationally held data, concludes a UK Government-commissioned report led by a UCL academic.