That’s where experiential marketing comes in. It’s all about creating these cool, hands-on moments that stick with people ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business ...

Cvent believes the golden age of events has arrived. But it didn't come easily. This exciting new era arrived thanks to a confluence of game-changing events that rocked the marketing world forever, ...

As the director of enterprise sales for an event marketing and management platform, my content typically focuses on using AI for personalization in events. But in this piece, I'd like to explore how ...

When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices ...

They say the only constant in life is change, and the events landscape is no exception. Driven by the relentless advance of technology, the industry is undergoing significant transformation and growth ...

Remember those 1870s tobacco cards? Pure marketing genius. They turned baseball stars into collectible gold before anyone knew what viral meant. Fast forward to today, and shouting into the void won’t ...

*All entry deadlines close at 6pm Hong Kong time (UTC/GMT+8). Below is a highlight reel from the 2024 live event in Hong Kong. For further information, you can download the entry pack here. For ...