Wedding and event planner Marcy Blum has organized extravagant parties for celebrity clients such as LeBron James and Billy ...

As a serial entrepreneur and business advisor, I have the lucky perspective of not only having tried things on my own once or twice in my own businesses but also seen others come up with the same ...

In the past decade, the marketing landscape has shifted significantly towards digital channels, often prioritizing automation over personalization. While digital tools are invaluable, they can’t ...

Identify a clear purpose for the event. First, establish who your audience is and then plan accordingly. Secondly, hold a planning meeting to outline with your team the core objectives and outcomes of ...

Planning an event is no easy task. Planning an event from over 600 miles away can feel like a massive undertaking. But in the life of a publicist, sometimes you just have to rally and pull together a ...

Whether you’re a seasoned hostess or are having your first in-home party, clutter can be the cause of great angst. It can creep up when least expected and make stress levels soar to unprecedented ...

The holidays can be a stressful time for anyone, but it's especially hectic if you’re in charge of the big party. If you find yourself in that coveted (and often crazy) position as the host, you’re in ...

As if being an event organizer isn’t challenging enough, the COVID-19 pandemic happened. The event management industry is one of the countless other businesses heavily impacted by the global pandemic.

Life doesn’t stop just because you have ulcerative colitis. Friends have dinner parties, family members get married, workout classes happen, and it’s more than understandable to want to get out there.

Events are a cornerstone of the marketing plan. Even with millions of B2B buyers moving online for self-service research and purchasing, events offer a unique opportunity to learn, network and ...

Choose alternate sites. If you’re planning a large event in another city, consider a second- or third-tier city. The cost will be lower. “You’ll essentially be the big fish in the pond,” says Kelly ...