YouTube wants to quickly ramp up the number of short-form “Shorts” videos available on its platform in order to better compete with TikTok. To aid with this effort, the company is today rolling out a ...

Effective video marketing can help boost conversions and sales. Improve your performance with these 13 elements of successful YouTube videos. The importance of branding in marketing can never be ...

YouTube for SEO is more powerful than ever. It plays a crucial role in modern-day marketing, where a multi-channel approach helps brands get visibility. Think of YouTube as a search engine in its own ...

YouTube is massive in 2025. More than 2.7 billion people watch every month, and hundreds of hours of video content go live each minute. With that much noise, even strong clips can sit with a low view ...

If you’ve ever found yourself scrubbing your way through a long YouTube video to get to the “good” part, you’ll appreciate the new feature YouTube is launching today: Video Chapters. The feature uses ...

YouTube’s algorithm is designed to keep your eyeballs glued to video after video (after video, after video...). The dangers of this rabbit hole are well-documented ...

Some 80% of Internet users recall having watched an online video ad in the previous month. Of that group, 46% took some action after watching the video: visiting the brand's website, searching for ...

After the mass shooting in Parkland, Florida, in February, the top trending video on YouTube wasn’t a news clip about the tragedy, but a conspiracy theory video suggesting survivor David Hogg was an ...