PlayStation Plus was not something that many PS players were fond of when it was first released as it took away the free online gaming aspect that sort of gave PlayStation a competitive edge over the ...

Combining games with employee training is becoming increasingly popular. Studies show how games can help improve employee entertainment, health, motivation and learning and create a better workplace ...

Who was there: "The Great Gamification Debate" at this year's Game Developers Conference featured two teams. On the pro-gamification side was Jane McGonigal (Social Chocolate), Margaret Robertson ...

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. That can be difficult when the ...

Gamification can be used in playable ads as a way of combining your ad units with an interactive game or incorporating gaming elements in a non-gaming context. Providing an immersive, engaging and fun ...