Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

Do marketers need to completely rethink their search strategies, or is AI search optimization simply a complement to ...

Founder and CEO of Kobzza Marketing Agency, a home-service digital marketing and SEO company serving clients across Canada and the USA. For over two decades, Google Search has shaped how people find ...

You should rigorously track your search rankings for top keywords in your niche. For example, in the sports retail industry, ...

AI can act as a second set of eyes for content, helping evaluate intent signals, compare top results, and refocus ...

Generative engine optimization (GEO), much like search engine optimization (SEO), is becoming a critical strategy for businesses as the AI revolution continues to gain momentum. In fact, the way ...

Learn what search terms are, how they differ from keywords, and why they matter for SEO and PPC. Start targeting the right queries to grow your traffic. Everyday billions of people type words into ...

We’ve all heard the phrase, “The customer’s always right.” It’s a common mantra in customer service and hospitality – and, I’d argue, should carry over into the world of SEO as well! After all, we SEO ...