As marketers prepare for the impact of cookie deprecation, there has been a growing interest in zero-party data (ZPD). ZPD is the information consumers willingly and directly share with companies in ...
Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...
ZPD is the information consumers willingly and directly share with companies in exchange for specific benefits or values, such as personalised offers and services, as they understand how their shared ...
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