Writing advertising copy that actually gets people to do something – like buy a product or sign up for a service – can feel ...

They say that a goldfish has the least attention span of all creatures—great and small. Which is why it is content to go round and round a goldfish bowl without getting particularly weary of the view.

Generative AI is a powerful tool for creating content, including PPC ad copy, but it should be used wisely. It’s not about generating content to copy and paste but assisting in the creative process.