Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Case Study House 22. Image via Flickr user: mbtrama Licensed under CC BY 2.0 The program's experiment not only defined the modern home and set it apart from its predecessors, but it also pioneered new ...

If you’re an intrapreneur — or aspire to be one — this episode is for you. In 2014, Deloitte launched Pixel to facilitate open talent and crowdsourcing for client engagements that need specific ...

Every day, millions of people input prompts (whether questions or instructions) into AI tools such as ChatGPT, Perplexity, Claude, DALL-E, or Meta AI. Recently, media coverage highlighted what seemed ...

Hands-on learning, learning by doing, learning through experience—no matter what you call it, the premise is the same. Most people learn faster and better when they’re actively involved in the process ...

Houses along Cheongyecheon circa 1945. Image Courtesy of Seoul Metropolitan City History Committee Despite this progress, covering the stream came at a significant environmental cost. Seoul's urban ...

A case-control study is a type of medical research investigation often used to help determine the cause of a disease, particularly when investigating a disease outbreak or rare condition. If public ...

The purpose of a Master of Public Health degree is to equip students with the knowledge and skills required to tackle the extensive mission of public health, which is characterized as “enhancing ...