As the CEO of an ecommerce advertising agency, I can tell you that one of the first questions a smart agency will ask you is “Who are your biggest competitors?” It’s a good question to get asked and ...

Starting today, Meta is rolling out a new version of its “Why am I seeing this ad?” tool. The company says the redesigned interface is meant to provide users with more information about how their ...

Meta today announced it’s making changes to increase transparency around ads. The company says it’s updating a nearly decade-old Facebook feature “Why am I seeing this ad?” to better explain to ...

Facebook’s parent company Meta says it will remove sensitive ad targeting options related to health, race or ethnicity, political affiliation, religion or sexual orientation beginning on Jan. 19.

Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

Facebook may have to overhaul its entire ad-targeting system after a California court ruled last month that the platform's practice of routinely targeting ads by age, gender, and other protected ...