A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies and pixels. This can lead to inaccurate reports that ...

Social media giant Facebook is introducing a new system for measuring and optimizing conversions for all direct marketers. Conversion measurement allows the recording of consumer actions driven by ...

Facebook continues to position its Messenger application as a one-stop destination for users, with a new code integration suggesting a future as a mobile wallet, a move that could address the issue of ...

Is your Facebook advertising campaign not generating enough conversions? Here are some creative fixes to significantly increase your conversion rate. Facebook advertising is one of the best tools ...

Facebook publicly discontinued its conversion tracking program for advertisers in September 2010. However, we’ve just discovered and confirmed with Facebook that it has been quietly offering a special ...

To effectively increase conversions with digital advertising, it takes more than a little trial and error. You probably know by now that there is more to high-ROI ...

Facebook is unveiling an improved version of its Conversion Lift measurement tool, which first launched in January. Previously, Facebook allowed you to measure whether your ad campaign was actually ...

Posts from this topic will be added to your daily email digest and your homepage feed. is a Senior Producer on Decoder. Previously, he reported on the technology and gaming industries for more than a ...

Facebook tries really hard to seem like a queer-friendly company — when it’s convenient for Facebook, at any rate. In June 2017, the company rolled out limited-edition reaction emoji in honor of pride ...